Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace.

Auto Trader prides itself on being the most trusted automotive marketplace. It’s the go-to destination for car buyers and has been for the past 40 years.

Auto Trader has over 90% prompted brand awareness with consumers and attracts over 50 million cross-platform visits each month. The audience is not only large but highly engaged with a 75% share of minutes spent across automotive platforms.

The marketplace also hosts the largest pool of vehicle sellers (listing more than 470,000 cars each day) thanks to our partnership with more than 13,300 retailers.

An overview of our business

Our purpose is to lead car buying in the UK, whilst also evolving the wider automotive ecosystem. We aim to improve the process of buying and selling vehicles in the UK, by continually evolving the ecosystem to provide a better experience for consumers, retailers, and manufacturers alike.

Auto Trader is a 100% digital business. Starting life as a local classified magazine in 1977, we’ve grown and evolved alongside our customers. In 2013, we successfully completed the transition from a print title and became a fully digital marketplace. Our rich history gives us nearly 40 years of brand heritage and trust – unusual among online companies.

Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 100 Index.

Our strategy is to become the most admired UK digital business. To achieve this we have built a digital culture that is values-oriented, customer-centric, and data-driven with a focus on an agile approach to change – and importantly underpinned by a diverse and inclusive workforce.