(Italian pronunciation: [ˈlantʃa]) is an Italian automobile manufacturer founded in 1906 by Vincenzo Lancia as Lancia & C.. It became part of the Fiat Group in 1969; the current company, Lancia Automobiles S.p.A., was established in 2007.
The company has a strong rally heritage and is noted for using letters of the Greek alphabet for its model names. All the History you can read here.
But what we want to celebrate here is the emotion, the passion, the elegance that every Lancia has in its DNA.
We begin with